Swedish Match has launched a range of tobacco flavor nicotine pouches, the first of its kind in Europe. The range includes medium (3mg) and strong (6mg) strengths. The Tobacco Gold flavor was designed for those who enjoy the taste of tobacco.
Danish manufacturer The Snusfactory
The Snusfactory is a Danish tobacco company that has created nicotine pouches in a tobacco flavor. The company is trying to tap into a growing market for nicotine snus. It says its research has shown that tobacco flavor is the most popular choice among nicotine users. According to the World Health Organization, there are approximately 1.30 billion tobacco users around the world, and the figure will decrease to about 1.27 billion by the year 2025.
The new nicotine pouches come in two strengths: weak (3mg) and strong (6mg). The Swedish Match company developed the tobacco flavor to appeal to consumers who are more fond of the taste of tobacco. The tobacco flavor is sweet, with notes of caramel, dried fruit, and wood.
Swedish Match's largest tobacco company
Swedish Match is a leading tobacco company that develops, manufactures, and sells tobacco products. Its portfolio includes cigarettes, cigars, chewing tobacco, lighters, and complementary products. It has operations in six countries and sales are largely concentrated in Scandinavia. The company's vision is to make smoking a thing of the past.
The ZYN tobacco flavor nicotine pouches are the latest product from Swedish Match. These pouches contain a powdery nicotine salt derived from tobacco and flavorings. The pouches are designed to fit between the user's gums and lips. In addition, Swedish Match has expanded its retail presence of ZYN in the US. Its sales of the product are predicted to surpass its current portfolio of moist snuff in the third quarter of 2020.
Swedish Match's ZYN tobacco flavor nicotine pouches target adult tobacco users. The product is available in medium and strong strengths. Its tobacco flavor appeals to tobacco-tasting consumers.
Swedish Match Introduces ZYN Gold Tobacco Flavor Nicotine Pouch
The company behind the ZYN Gold tobacco flavor nicotine pouch aims to attract adult smokers who are current users of smokeless tobacco. In a recent survey, the company aimed to understand their perceptions of the product. The study collected data from a sample of 1167 adults from various demographic groups. The results showed that more current smokers were willing to try nicotine pouches, compared to non-users. The study also found that the willingness to try nicotine pouches was greater among young adults, regardless of their previous use of tobacco products.
While nicotine pouches may have less nicotine than cigarettes, nicotine addiction is difficult to break. This is why nicotine products must contain some nicotine to be addictive. Although nicotine-free cigarettes have many benefits, nicotine pouches can never fully replace a cigarette's nicotine content. In addition, nicotine pouches are more discreet and easier to use than smokeless tobacco.
Nicotine pouches are rapidly gaining popularity in central and eastern Europe. They are similar to snus, a Swedish form of tobacco. Both products are designed to be discreet, placed between the gum and the upper lip. The nicotine-free pouches also don't require any special utensils and are spit-free.
Regulation of nicotine pouches
Swedish Match has introduced ZYN Gold tobacco flavor nicotine pouched in the US. The new product is designed to appeal to new and existing users of nicotine-based tobacco products. It has been observed that the sales velocity of nicotine pouches is growing at both new and established outlets. This trend is likely to continue, as the number of smokers worldwide is steadily declining.
The Tobacco Gold nicotine pouches from Swedish Match have a sweet tobacco taste reminiscent of caramel, dried fruit, and wood. This nicotine product is designed for users who like the taste of tobacco but are not interested in the harmful effects of cigarettes. Moreover, the nicotine pouches are convenient and do not require batteries or charging cables.
The company's other business sectors continue to grow. As a tobacco producer, ZYN represents more than a quarter of Swedish Match's U.S. market share, with approximately 2 million cans sold in the US. As for the company's US retail sales, ZYN represents 25% of the overall company's U.S. shipments. In addition to ZYN Gold, Swedish Match is expanding its existing business units.